Design
Principles that Make Every Design a Success!
Water will evaporate to become steam or freeze to become ice. Certain formulas and physical and chemical characteristics never change, even during the experiment of design. Change however is controlled by the elements in play, whether its colours and shapes or lines and patterns, the end-result is dependent on various external factors as well. A Brand, Strategy and Experience designer Sourajit Sengupta takes us through some of his design principles. Have you got your design goggles on?
Be the Solvent to Create a Solution.
Design is not just about creating an artwork. It's a solution that varies from brand to brand and person to person. For a designer, it's like dressing up according to a particular occasion. Is it going to be fun and funky or formal and sleek?
It's not about what you feel like or what you want, but what the situation demands from you. The key is to understand the brand and dissolve yourself in it enough to be able to think from the clients perspective. Consider it like a science experiment, where the process and procedure must rigorously be followed in order to get the desired results.
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