The Retro Roots Revived by Bobby Evans
CG. How do you achieve the Retro or classic style of illustration, and how do you think it contributes in the modern context?
Bobby. In recent years, I've found commercial clients often looking to convey a sense of heritage and history to their brands, and vintage-looking work has been at the heart of that. I think, in such a fast-paced modern world, people are looking to hark back to 'simpler times', and a 'classic' illustration style can make something feel timeless along with a reassurance of quality.