Transforming the Water Heater into a Smart Bathroom Centrepiece
Symphony®, a global leader in the air-cooling segment, is renowned for its innovation, user-centric designs, and market-defining products. The brand continuously strives to transform everyday utilities into intelligent, design-driven solutions. It has been a pioneer in redefining home appliances, starting with air coolers in the 1990s. Seeking to expand their product portfolio, Symphony® approached Elephant Design to innovate in the water heater category, aiming to introduce a product that would complement modern bathroom aesthetics while addressing core functional needs.
Let’s be honest – water heaters have lagged behind. While bathrooms have evolved into luxury spaces, heaters stayed stuck in the past. Key problems included:
No intelligent features like precise temperature control or maintenance reminders.
Hard water wreaking havoc on skin and hair.
Clunky designs that just didn’t belong in sleek, modern bathrooms.
In a crowded, commoditised market segment, differentiation required going beyond functionality to address real consumer needs with a focus on good design.
So, when Symphony® shared their vision with us, we knew we had to dig deeper. Through workshops and user research, we pinpointed what was missing:
Smarter tech for effortless control.
Solutions to combat hard water damage.
A design that didn’t just fit in but stood out.
Good design, after all, makes an impact not only on people's lives but also on business by empowering better lifestyles and offering better control over price and earnings. With Symphony® Spa™, we focused on how great product design can elevate utility while meeting emotional and aesthetic aspirations.
Material Innovations
We didn’t just stop at smart functionality; the Symphony® Spa™ is built to last with cutting-edge materials. The Titanium Pro-Superior Glass Line Coated Tank ensures durability and corrosion resistance, ideal for long-term use. Meanwhile, the Incoloy Glass-Coated Heating Element offers a longer lifespan and optimal heat transfer, reducing energy consumption. These innovations set a new industry benchmark for quality and efficiency.
Components
We turned the Symphony® Spa™ into a game-changer with these three standout features:
Heater: Built to last with a Titanium Pro-Superior Glass Line Coated Tank and an Incoloy Glass-Coated Heating Element. This thing’s tough.
Puropod™: Not your average filtration system. The 9-layer filtration cartridge actively removes impurities, softens hard water, and reduces damage to skin and hair. Bonus: it’s super easy to replace.
Controller: Say hello to a gesture-based wireless controller. From child-safe modes to eco-friendly settings, it’s packed with smart presets and even glows with a sleek blue light.
Aesthetics
We ditched the boxy look and went circular, adding a soft glow to make the heater feel light and modern. Its modular design blends effortlessly into any bathroom while standing out as a premium feature. This focus on design differentiation helps Symphony® Spa™ stand out in a red ocean zone, catering directly to the needs of discerning consumers seeking products that combine functionality and beauty.
The Symphony® Spa™ made a splash through:
Big reveals at expos and conventions, where it turned heads and sparked conversations.
Campaigns that connect, showcasing its health benefits, sleek looks, and smart features.
Digital platforms that ensured everyone understood why this isn’t just another water heater.
The results? A wave of excitement. The Symphony® Spa™ set a new standard for what a water heater can be – smart, stylish, and functional. Industry experts gave it a thumbs-up, and customers loved how it made their bathrooms feel futuristic and fresh.
More than just a product launch, Symphony® Spa™ is a testament to how good design impacts lives by addressing real needs. It elevated the water heater from a basic utility to a smart lifestyle product that empowered consumers with better control over their environment.
This is just the start. With Symphony® Spa™, we’ve reimagined what’s possible in smart bathroom appliances. Next up: more products that combine health, innovation, and stunning design to make everyday living extraordinary.
