Hotstar Motion Branding/Identity
Hotstar Motion Branding/Identity

New Age TV Branding

Dynamite Design shows us how they produce impactful TV branding in a time when digital entertainment production and consumption is at an all time high.

CG. What, according to you, are the most fundamental and essential aspects of TV branding?

DY. 3 things. Format, Genre and Audience. To smoothly navigate our layouts, it becomes essential to consider which format, either SD or HD, we are broadcasting in. Similarly, when dealing with a diverse set of genres such as movies, general entertainment, sports and so on, we take into account each genre’s uniquely different requirements. Finally, we make sure we understand who the audience is, based on demographics and tastes, as these further help us determine our approach to our design process.

Colours Marathi Broadcast Design
Colours Marathi Broadcast Design
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