Motion Graphics
Anubhav Mishra, a Mumbai-based motion designer and visual storyteller, has worked with top brands like Viacom 18, Fynd, and Zee Entertainment. His passion for motion and design has shaped a career that seamlessly blends storytelling, animation, and cutting-edge techniques to create compelling visual experiences. In this interview, he shares insights into his creative process, the tools he relies on, and his vision for the evolving world of motion design.
Your motion and visual design work is incredibly dynamic and engaging. What first drew you to this field, and how has your journey evolved over the years?
Since my school days, I’ve been captivated by the power of visuals—how a single image can hold so much meaning and how motion can take it even further. I’ve always loved how movement can transform still images into something full of energy and expression. That fascination naturally led me to motion design and animation. What began as pure curiosity soon grew into a craft I deeply enjoy—bringing visuals to life. Over the years, I’ve explored everything from abstract motion to storytelling, always learning, experimenting, and refining my approach. Every project has shaped my style and pushed my creative boundaries, and I still find joy in the process of discovery.
Your work seamlessly blends storytelling and motion. How do you approach crafting visuals that leave a lasting impact?
I believe that motion exists everywhere—nothing is ever truly still. My approach to motion design is philosophical; I see the world as a collection of interconnected elements, each with its rhythm and flow. Everything is part of something larger, and this sense of connection influences how I create visuals. I don’t add movement just for the sake of it; I want it to feel natural as if it belongs. Every transition and shift has a purpose, whether it’s guiding the viewer's eye, creating rhythm, or making something come to life. The best motion feels effortless—not drawing attention to itself but instead making everything flow in a way that feels right.
Your work showcases incredible motion and visual design. What are your go-to software and tools, and how do they help bring your creative vision to life?
After Effects is where I bring everything to life—it’s the tool I know inside out, and I love how it lets me push ideas beyond just keyframes. Depending on the project, I turn to Cinema 4D for depth, Illustrator for designing assets, and Photoshop for textures and little refinements. Lately, I’ve also been exploring Rive for interactive motion. But honestly, I don’t think of tools first—it’s always about the idea. The right software just helps me shape movement, build flow, and make something feel alive.
With design and motion constantly evolving, what trends or new techniques are you excited to explore in your upcoming projects?
Expressions and rigs in After Effects are a core part of my workflow, helping me automate movement, add complexity, and refine motion with precision. I love the balance between control and automation, making animations feel more dynamic. Exploring procedural animation, interactive motion with Rive, and AI-powered video tools has opened up new creative possibilities—allowing for faster iteration while still valuing the craft of animation. I also enjoy blending 2D and 3D seamlessly, creating depth while maintaining an artistic feel. More than trends, I’m always excited about pushing storytelling through motion.
This project aimed to breathe life into static illustrations, transforming 2D elements into dynamic and engaging visuals while preserving their original style. The challenge was to craft smooth transitions, replicate UI interactions, and introduce depth—all while ensuring a seamless and natural motion flow.
This project is a personal exploration of geometric forms and their inherent beauty. Driven by a fascination with shapes and movement, Anubhav used flowing visuals to express the elegance of geometry through motion. Created entirely in After Effects, the project serves as both an experiment and a tribute to the visual harmony found in pure forms.
