LiquidInk Design Positioning PhonePe with Storytelling Visuals

LiquidInk Design Positioning PhonePe with Storytelling Visuals

Founded in the year 2015, PhonePe is a digital payment company headquartered in Bangalore, India. Founded by Sameer Nigam, Rahul Chari and Burzin Engineer, this app is based on the Unified Payments Interface (UPI) and it aspires to build a large, scalable and open transaction ecosystem that creates the maximum impact for all the stakeholders. We approached LiquidInk Design intending to completely redesign the website with storytelling visuals.


The primary task was to reimagine the PhonePe web experience and visual language while retaining the essence of the brand and not straying too far from its original identity. The designers were requested to craft a user interface highlighting the company's tagline "PhonePe, Karte Ja Badhte Ja", especially since the company's brand identity was going through an overhaul. The design must reflect the beauty and intricacies of the Indian consumer while working alongside the taste and aesthetics of the modern world.

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