Locopopo Redefines Design with Culture and Creativity!

Lokesh Karekar, founder of Locopopo, discusses the intersection of cultural heritage and creative design.
Locopopo Redefines Design with Culture and Creativity!
3 min read

In the world of design, where trends ebb and flow like tides, some studios craft their own currents. Locopopo Studio is one of them. The name, playful and memorable, is a blend of its founder - Lokesh Karekar’s name, and a college nickname, “Popo,” which somehow stuck around long enough to become something bigger—a vessel for vibrant, culturally rich, and deeply personal visual storytelling.

Rumri Logo Identity.
Rumri Logo Identity.Rumri celebrates inner beauty with culturally rooted, handcrafted jewelry. The logo combines modern aesthetics with Indian geometric design, promoting self-love and positivity.

Locopopo’s design philosophy cordially blends colours, intricate patterns, Indian traditions, and contemporary aesthetics, where every project feels like an invitation to look closer, think deeper. The work is unapologetically vivid, but it’s also rooted in an understanding of what it represents. The ethos here is to celebrate India’s cultural heritage, but not be afraid to experiment with it.

Le pure Cookies.
Le pure Cookies.Le Pure Chocolatier’s shortbread cookies come in elegant tin packaging featuring bird illustrations amid cacao trees, delicate gold details, and art deco designs, reflecting their rich, natural decadence.

A Journey of Crafting Unique Design

The story of Locopopo began simply, with a personal portfolio website nearly two decades ago. It was a space to showcase work, experiment, and explore. Over the years, as Lokesh moved from passion projects to full-fledged collaborations with global brands, the name stayed.

Today, Locopopo’s portfolio is a kaleidoscope of colour and finesse, each project crafted with the same care and curiosity that sparked that original website. Lokesh’s style of bold, intricate, and vibrant design infuses every piece, but never overwhelms. “We craft each project’s style based on the brand’s identity,” they explain. “It keeps us on our toes, creatively. No two projects look the same, and that’s intentional.”

Orika Spices.
Orika Spices.The flavour of origin and key ingredient crafted in graphic illustrations for Orika Spices - All purpose seasoning packaging. Concept by: Obevus Design Studio, Mumbai
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