Artribune Magazine
Artribune Magazine

Illustrations Illuminating the Tales of Brands

Illustrations are potent tools of communication. If used wisely, they are capable of creating wonders, especially in the world of branding. Illustrations can profoundly impact the viewer, thus imprinting the brand in a potential customer's mind. This aspect has edged several marketing specialists to urge upcoming brands to associate themselves with an original illustration. Read further to understand the use of illustration in branding, as explained by the Italian illustrator Monica Alletto.
Space Travel, 2019
Space Travel, 2019

The first impression is essential for forming any sort of lasting bond. When it comes to a product, this first impression is established through branding. By definition, branding is a process through which a company ascertains its identity by creating a name, design, and symbol unique to it. This vital process is bought to fruition with cleverly composed, thoughtfully drafted designs, often accompanied by gorgeous illustrations.

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