Your work is vibrant and narrative-rich in murals, editorial, and character design. Did you ever have a moment where you thought, “This is my style, this is my identity”?
I’ve always drawn inspiration from my surroundings, the people, places, and the vibrant culture I grew up in. My style is a natural reflection of the world around me. I’ve long been drawn to bold, expressive colours and thick strokes. It was never a conscious decision to define a “style”, but over time, as I explored and grew comfortable with certain mediums, this visual language evolved organically into what feels most true to me.
You’ve transitioned from working in structured ad studios to full-time independent illustration. What motivated that decision? And creatively, how has it changed the way you think about your work?
I always aspired to be a freelance visual artist, but I ended up spending over eight years in the corporate world. Working in ad agencies never brought me joy; I felt disconnected from the kind of work I truly wanted to do. I longed to create meaningful art and tell stories through my visuals, but I found myself caught in the constant hustle of the advertising industry.
Eventually, I made a conscious decision to step away from that structured environment and rediscover the world on my terms. I wanted to build something of my own, create my art and slowly start a few creative ventures. That journey is still unfolding, but it has already been the most creatively fulfilling decision I’ve ever made.
I realised I could never truly grow under someone whose vision didn’t align with mine. That’s what I had been struggling with throughout my time in the corporate world. Leaving was a long-overdue step toward finding my own voice.
You create across formats—murals, editorial, digital, and advertising. How do you shift your mindset for each? Are some projects more fulfilling?
