If you had full creative freedom, which iconic brand would you reimagine—and how?
Oh my, I don’t have a specific brand in mind, but if I could, I’d love to jump back to the 60s—’70s and make a ton of vinyl covers. The style they had was incredible. There was no AI, no Photoshop, just creativity and bold colours
Your work beautifully balances contemporary aesthetics with timeless design principles, making it fresh and enduring. How do you approach this balance in your creative process?
Thank you! I’m really glad my work is appreciated. I don’t have a precise strategy—it’s as if a little bit of magic was born and grew along with me. Ever since I was a child, I’ve drawn on anything and everything. My parents own a restaurant here in Italy, and I still remember a time when I covered an entire tablecloth with drawings without stopping. Then came my teenage years, and I discovered my dad’s old vinyl records, from the Bee Gees to Elvis. That’s when I realised that creativity has no boundaries. It’s as if my mind has always been fascinated by the visual world and everything that comes with it, and as I grew, I learned how to translate that into images. I love pop culture, but I also have a deep appreciation for vintage aesthetics. Merging these two worlds has always been a challenge I love to take on, whether through illustration, packaging, or branding. Design is a bridge between eras, emotions, and cultures.
Many young creatives struggle with finding their unique style. What advice would you give to those still searching?
Finding your unique style isn’t about forcing originality—it’s about doing the work consistently until patterns emerge. Young creatives often believe they need to define their style before they start creating, but in reality, style comes from practice, repetition, and experience. You develop a voice by working through influences, experimenting, and making mistakes. Don’t be afraid to steal from the best—not to copy, but to understand why something works and how you can reinterpret it in your own way.
Another key is constraints. People think creativity thrives in unlimited freedom, but often, it’s the restrictions that push you to find inventive solutions. Set yourself limitations—whether it’s a limited colour palette, only using typography, or designing within a specific grid. The more you refine your process, the more your natural tendencies start to surface, and that’s where style is born. Most importantly, don’t rush it. A unique voice isn’t something you “find” overnight; it’s something you discover through doing. Keep making, keep refining, and eventually, your work will start to look like you.
