Saloni Sinha, an Indian illustrator and designer, shares her insights on crossing borders professionally, transitioning from studying in India to an illustrious international design career.
Embarking on a Creative Odyssey
Saloni’s artistic journey began with childhood doodles, channelling her passion for art into a formal education at Symbiosis Institute of Design and further mastering design nuances at the National Institute of Design. She reflects on her childhood sketches, acknowledging how they served as stepping stones into the realm of art and design. The transition from traditional art forms to the digital world was seamless, leveraging her skills to blend artistry with design at every step.
Crafting Meaningful Solutions
Empathy, an integral part of Saloni’s design philosophy, embodies understanding users’ perspectives to create thoughtful solutions. It’s a crucial factor that infuses her designs with depth and relevance, prioritising the user experience.
The Mystique of Nature’s Depth
Saloni’s fascination with the sea’s enigmatic world and marine life stems from a profound connection to life’s origins. Her artistic journey navigates the interconnected ecosystem of the oceans, inspired by the uncharted depths beneath the waves. Nature’s allure, with its serene beauty, also reflects in her sketches, echoing the joy and tranquillity she finds in natural surroundings.
Blending Personal Vision
Artistic exploration within the mind often permeates Saloni’s work. Collaborating with artists and clients involves weaving personal visions into their concepts, creating a distinctive experience while staying true to the project’s essence.
Designing Globally: Navigating Cultural Landscapes
For professionals aiming to shift internationally, Saloni advocates for open-mindedness, skill refinement, and a robust portfolio. Her experience underscores the significance of cultural acumen and language fluency in seamless transitions. Transitioning from Frog Bangalore to Frog Oslo revealed a spectrum of cultural differences and commonalities in client expectations and work culture. Understanding local nuances and linguistic nuances played a pivotal role in navigating these shifts effectively
A Global Showcase
Crafting an impactful international portfolio requires showcasing one’s best work with depth, detailing the journey, and emphasising storytelling and presentation skills to captivate potential recruiters or clients.
Finding and Refining Style
Encouraging exploration, Saloni advises aspiring designers to continuously evolve their style, sharing how her art has transformed through practice, curiosity, and a willingness to experiment with diverse styles.
The Crucial Skillset
Saloni emphasises the significance of mastering design craftsmanship, considering it the most essential skill for designers, regardless of their domain or specialisation.
The Escape Within
Using art as a form of exploration, Saloni delves into the realms she wishes to explore, finding solace and a deeper understanding of reality through her art
Music & Creativity
Music forms an integral part of Saloni’s creative process, inspiring her art and guiding her through different phases of work. She shares her varied playlists that accompany her during artistic expression.
Pioneering Role of Designers
Designers, Saloni believes, are catalysts for change, venturing beyond aesthetics to impact services, systems, and biodiversity. She advocates using design for a better world and improved living conditions.
Personal Palette Philosophy
Saloni’s colour choices evolve with the seasons, drawing from natural shifts in the environment. Greens, pinks, reds, yellows, and oranges make up her palette, reflecting her appreciation for contrast and balance.
Inspiration all Around
Staying relevant, Saloni believes, lies in the authenticity and connection she feels towards her style. Trends may come and go, but her genuine expression remains constant.
Art in Surroundings
Inspiration springs from surroundings, culture, and landscapes for Saloni. Encouraging beginners to discover their unique subjects, she advocates joyful, fun-filled art exploration without fixating on perfection.
Ever-Evolving Creativity
Her advice to her younger self resonates with constant experimentation, fun-filled creativity, and never settling until creative satisfaction is found. The journey remains an ongoing evolution
