A Fusion Beat - Baba Drakeshwar
A Fusion Beat - Baba Drakeshwar

A Fusion Beat

Aman Rajwansh tells us about his own initiative of creating something that would draw the youth. Merging Indian and international characters with music as his natural line of display, producing artwork that fused the two.
A Fusion Beat - Eminem Bhai
A Fusion Beat - Eminem Bhai
A Fusion Beat - Justin Nath Bieber
A Fusion Beat - Justin Nath Bieber

The Brief

The idea was to create something which would manage to attract and appeal to the youth or the young generation that is out there today. The desire in essence was to create a fusion between both art and music, considering that the young ones are so much into global music, especially with all the portable music technology that is available. Hence came the idea to showcase rappers and Hollywood singers as Desi versions, namely ‘Desi Kalakaar’.

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