How to Create an Impactful Advertising Campaign?

The Brief/ Challenge

As his final year project Siddhesh was required to create an ad campaign. He decided to create a communication for Strepsils.

Strepsils is a line of lozenges used to relieve discomfort caused by mouth and throat ulcers. The ad campaign needed to create awareness and talk about the effectiveness of the product in an impactful manner.

Strepsils is a line of lozenges used to relieve discomfort caused by mouth and throat ulcers. The ad campaign needed to create awareness and talk about the effectiveness of the product in an impactful manner.

The Solution

Strong visuals are a terrific way to make an impact. Siddhesh made the strong visuals the centre piece of the campaign with the headline "Unfurl the Real You", multiple characters have been created to depict people from different walks of life. The exaggerated caricatures and their over the top expressions capture the viewers' attention. The detailing of the style and expression cannot be missed allowing viewers to truly connect with the discomfort of a sore throat.

Siddhesh has used his colour palette very thoughtfully where tones like orange and yellow are used for the background and character, while the discomfort is depicted in the cool tone of blue. This presents a contrast directing one's attention to the cause of the trouble, the throat.

The campaign created is a nice balance of visual and text, both conveying the message well.