How Illustrations are Taking Place in Indian Brands?

How Illustrations are Taking Place in Indian Brands?

Thanks to the influence of social media, art is once again gaining momentum among the public. Hence, we at Creative Gaga wished to understand and shed some light on the role and importance of illustrations and their place among Indian Brands.

As the world grows increasingly mechanical and societies turn grey, our innate desire to find colour guides us towards the world of art. This ardent need for creative expression, coupled with technologies, can be stated as some of the many reasons for the increasing solidarity for art witnessed in recent years. Illustrations, in particular, are obtaining a singularly strong foothold on the Indian Brands.

"An illustration is an art of crafting an image to convey a message for a particular reason," explains Sajid Wajid Shaikh, a self-taught visual artist specialising in illustration and design. Sajid's artworks speak for themselves through their severe lines and abstract forms. Having partnered with companies such as Google, Facebook, and Adidas to name a few, Sajid possesses tremendous knowledge upon the use of visual languages, such as shape, form, line and colour to convey the necessary message. His artworks are often a departure from the reality, portraying the everyday subjects in an abstract style and often coloured vividly. "An illustration is engaging and independent of the boundaries set by the physical world, as they are a fraction of an artist's imagination, which provides the room for artistic liberty," said Sajid.

Branding for The Granfalloon
Branding for The Granfalloon
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