It's Nice That - Brownie Points (credit)
It's Nice That - Brownie Points (credit)

What's Poppin' - The Newest Colour Trends Of '23

2023 is predicted to be the year of self-expression. With the climate crisis, pandemic, and international disturbances of war, designers will be crashing headfirst into an emotional jukebox - from post-apocalyptic dark themes to more positively soothing colour palettes for rejuvenation. 

As Emerson said,” Nature always wears the colour of the spirit.”, the world of design is out looking at the onset of experimental colour trends in 2023.

On one side, we have the cheerful and promising phase. Raspberry Blush is already ruling the charts as the color of the year. The 70s hippie scheme of colours is set to radiate optimism.  

PA Nguyen - Future U <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/100763557/FUTURE-U-Global-Social-Innovation-Challenge target=“_blank”>(credit)</a>
PA Nguyen - Future U (credit)

Meanwhile, the gloominess of the current world is set to ablaze the design platform with richness and depth. Designers will be projecting our existential crisis through dark sci-fi and chromatic lenses of silver shades. 

Let’s strut through the astounding colour prism and see which trend will pass the vibe check-in 2023.

1. Back To Millennials

Gabrilett Studios - Nike ISPA FW2020 Concept <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/101872255/NIKE-ISPA-FW2020-CONCEPT/modules/586818449 target=“_blank”>(credit)</a>
Gabrilett Studios - Nike ISPA FW2020 Concept (credit)

There is nothing else that binds Millennials and Gen-Z on a common bridge more than the nostalgic switch. These two generations have always traded aesthetics with each other back and forth. 

On a hopeful and optimistic side, the back-to-millennials trend draws inspiration from the 90s and early 2000s. The pop vibrant style had a distinct appeal to teenagers. 

Nikki Sim - Franks Vegan Store <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.nikkisim.co.uk/franks-vegan-store target=“_blank”>(credit)</a>
Nikki Sim - Franks Vegan Store (credit)
Dieline - Conceptual Cereal Bakuli Packaging <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://thedieline.com/blog/2021/10/20/bakuli? target=“_blank”>(credit)</a>
Dieline - Conceptual Cereal Bakuli Packaging (credit)

Colours like yellow, orange, blue, and pink added to the lighthearted and unapologetically boldness of younger days. Brands used these colours to market their products, especially to young female consumers. Regardless, products fancifully adorned with bright colours were an instant hit.

Karla Heredia - The Sandwich Club <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/136681637/THE-SANDWICH-CLUB target=“_blank”>(credit)</a>
Karla Heredia - The Sandwich Club (credit)

In 2023, millennials' colour trend will be a trip to memory lane - to simpler times. With all due obligation to the restless digital age that we live in nowadays, designs with 90s aesthetic sanctity is a refreshment that the world is seeking the most. 

The Office of Ordinary Things - Byte Bars <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://ot.studio/work/byte-bars target=“_blank”>(credit)</a>
The Office of Ordinary Things - Byte Bars (credit)
Maria Luisa Castro - Nori takeout sushi <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/118937231/nori-takeout-sushi-concept target=“_blank”>(credit)</a>
Maria Luisa Castro - Nori takeout sushi (credit)

As for the younger generation, this colour trend is a mode of excitement and vivid expression. 

While the 90s kids get busy canceling the noise, Gen Z can enjoy the comeback of millennial avant-garde for its lively and playful appeal. 

2. Blinding your eyes - The Acidic Colour Palette

Angel Sanz Correa - Eat Street Visual Identity <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/82665679/Eat-Street-Visual-Identity target=“_blank”>(credit)</a>
Angel Sanz Correa - Eat Street Visual Identity (credit)

Soft aesthetic energy might want to sit this one out!

The era of minimalist beige tones will be in close competition with a new colour trend in 2023. Striking and stinging acidic palettes in bold red and yellow colours is going to reign.

Hamid Aftab - Hiki Scented Body Powder Branding <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/107222621/Scented-Body-Powder-Branding target=“_blank”>(credit)</a>
Hamid Aftab - Hiki Scented Body Powder Branding (credit)
Packaging of the World - Boom Gum <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://packagingoftheworld.com/2020/12/boom-gum.html target=“_blank”>(credit)</a>
Packaging of the World - Boom Gum (credit)

Inspired by the experiment in a science lab, acidic colours have a distinct hue which effortlessly catches attention of viewers. Brand designers, who are seeking to create an extraordinary eye capturing products, should go with this colour trend.

mbsjq - Show & Go Poster Collection 2018 <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/62689853/Show-Go-Poster-Collection-2018-Month-3/modules/371099069 target=“_blank”>(credit)</a>
mbsjq - Show & Go Poster Collection 2018 (credit)
Hit The Tea - Super Matcha <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://hitthetea.wixsite.com/hitthetea/super-matcha-detail target=“_blank”>(credit)</a>
Hit The Tea - Super Matcha (credit)

Acidic colour palettes give a visionary space for design lovers to go all out there, use dream-popping typography and set the visuals to bright contrast for better efficiency.

3. Seeing on the Flip Side - 70s Colour Styles

ohSeven Design - Colorgram <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/64111303/Colorgram/modules/375804043 target=“_blank”>(credit)</a>
ohSeven Design - Colorgram (credit)

John Travolta, Jim Jacobs's Grease, Ponchos and Candy Crush - 70s was the time of love, freedom and expression. Pastel colours like peach, bright green, mauve, sunshine yellow and light blue represent the hippies aesthetics in best way.

Otromundo CBD, Rafael Baranhuk - Pac's Burger <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/64111303/Colorgram/modules/375804043 target=“_blank”>(credit)</a>
Otromundo CBD, Rafael Baranhuk - Pac's Burger (credit)
Kenny Coil- Vacation Display for Break Maiden Creative Studio <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://dribbble.com/shots/6858764-Vacation-Display-2-2 target=“_blank”>(credit)</a>
Kenny Coil- Vacation Display for Break Maiden Creative Studio (credit)

This official retro era is ready to come back in 2023. The tangerine haze, floral arrangements and Bob Dylan's "Blowin' in the Wind" in the background - brands will be reliving the free-spirited times of flower children.

Herefor Studio - Toodaloo Brand Identity and Packaging Design <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.hereforstudio.com/project/toodaloo target=“_blank”>(credit)</a>
Herefor Studio - Toodaloo Brand Identity and Packaging Design (credit)

70s colour palettes add to the optimistic horizon. Earthy cool tones bring the soothing stimulus and comfort of accessibility. Nothing fits your key consumers better than giving them a sense of familiarity.

4. Paint it as Cloud Nine

Tanner Garnish-Marsh Design - Travelers Mountain Pass Pale Ale Beer <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.tgmd.ca/work/travelers target=“_blank”>(credit)</a>
Tanner Garnish-Marsh Design - Travelers Mountain Pass Pale Ale Beer (credit)

Colours that exude euphoric sensation - violet, green, pink or cerulean - will hit the limelight of design briefs in 2023.

Lucia Del Zotto - Mejo Packaging Design <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.fivestarlogo.com/post/_mejo target=“_blank”>(credit)</a>
Lucia Del Zotto - Mejo Packaging Design (credit)
Sweety & Co. - Girls Organic Lab Packaging and Branding <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/75006763/Girls-Organic-Lab target=“_blank”>(credit)</a>
Sweety & Co. - Girls Organic Lab Packaging and Branding (credit)

The world that we see today is stupendously spiraling down the rabbit hole. Every newspaper sitting on breakfast table screams of the chaos going in the political backdrop. It becomes almost necessary to find an alternate reality - an escapade.

Marin Magazine - A Better Buzz : Hard Kombucha <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://marinmagazine.com/food-drink/a-better-buzz-hard-kombucha/ target=“_blank”>(credit)</a>
Marin Magazine - A Better Buzz : Hard Kombucha (credit)

Ecstatic colours, or the "cloud nine" colours, can be the getaway car you have been waiting for. Colour palettes with high saturation tints compose a mesmerizing layout, which not only fuels the enthusiasm of consumers, but also aligns perfectly with an abundance of creativity.

Gotham Chocolates - Pinterest <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://in.pinterest.com/pin/622763454719110739/ target=“_blank”>(credit)</a>
Gotham Chocolates - Pinterest (credit)

5. The Chroma-Drama

Typemate - Wyldfyre Chrome <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://dribbble.com/shots/14009566-Wyldfyre-chrome target=“_blank”>(credit)</a>
Typemate - Wyldfyre Chrome (credit)

If Taylor Swift's "Anti-Hero" could meet Lady Gaga's "Chromatica", the concept of silver chrome designs will be onboard.

Equally similar to graphic design trends of acid colours, this colour trend is all about making a statement - not of allure and charm; but, of unconventional emotions.

Twenty 75 - 3D Chrome 2019 Design Movement <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.twenty75.com/projects/3d-chrome/ target=“_blank”>(credit)</a>
Twenty 75 - 3D Chrome 2019 Design Movement (credit)

By tracing the introspective temperament and weird mood swings, designers are expecting to deconstruct the silver chrome colour palettes, from the dark tones to glossy shades. The melting metallic pattern give off distorted vibes.

OFFOF - Muzigae Mansion Object Liquid <a style=“color: blue; font-style: italic; text-decoration:underline;” href=http://www.offof.co target=“_blank”>(credit)</a>
OFFOF - Muzigae Mansion Object Liquid (credit)

6. Unleash Your Sarah Connor

Compared to the dark sci-fi colours, the silver chromatic era is another evening tea party.

Magdiel Lopez - A Poster A Day <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://theinspirationgrid.com/a-poster-a-day-design-project-by-magdiel-lopez/ target=“_blank”>(credit)</a>
Magdiel Lopez - A Poster A Day (credit)

Dark sci-fi colour trends is a reminiscent of an apocalyptic world with stark outlines of robotic traps.

Nicolas Jey - Future Technology and Innovation <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://dribbble.com/shots/7128005-Future-Technology-and-Innovation/attachments/131443?mode=media target=“_blank”>(credit)</a>
Nicolas Jey - Future Technology and Innovation (credit)
MadeByStudioJQ - The Chosen 1 <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://dribbble.com/shots/5381842--The-Chosen-1 target=“_blank”>(credit)</a>
MadeByStudioJQ - The Chosen 1 (credit)

This colour trend takes you on a trip back to every techpreneur warning us of technological dominance over the humanity. A dark energy screaming of sore eyes, mental exhaustion and overconsumption of blue luminosity is the official backdrop to this trend.

2SHON - Hypnotize <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.instagram.com/p/BzBtst5g0m0/?igshid=1omc556sfzpb6&epik=dj0yJnU9eVFXQTMyNWNPRTB1M1h4YlcxclBLZG9YVnFhQy1LM1MmcD0wJm49NE9ySzJQZGZIOURwTDRGU1BYS2RodyZ0PUFBQUFBR09vTkZV target=“_blank”>(credit)</a>
2SHON - Hypnotize (credit)

Similar to your favorite sci-fi movie, this dark trend has all the dramatic nuances. Designers does not need to limit their brand draft to darker shades only. With colours like dark blues and browns or dark grays, adding a contrasting tint of primary colours like red, blue, green or yellow can create more impact to designs.

JEG Design Inc. - Universe Amazing Design <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://in.pinterest.com/pin/728457308487190933/feedback/?invite_code=40c4072d349f46d58371fe57baa21f79&sender_id=855261922893798768 target=“_blank”>(credit)</a>
JEG Design Inc. - Universe Amazing Design (credit)
Behance - Boston Dynamics <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/78463847/Boston-Dynamics target=“_blank”>(credit)</a>
Behance - Boston Dynamics (credit)

7. Take yourself on a Hot Vacay

Would there be an actual re-run of color trends of 2023 without the elegance of Mediterranean colours?

Wedge Studio - Nylo Brand and Packaging Design <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/130276597/Nylo-Brand-Packaging-Design target=“_blank”>(credit)</a>
Wedge Studio - Nylo Brand and Packaging Design (credit)

Mediterranean aesthetics showcases freshness, rustic craftsmanship and practicality.

LMNOP - Lula <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.lmnopcreative.com/projects/lula/ target=“_blank”>(credit)</a>
LMNOP - Lula (credit)
Packaging of The World - Labarre Bookstore & Cafe <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://packagingoftheworld.com/2019/01/labarre-bookstore-cafe.html target=“_blank”>(credit)</a>
Packaging of The World - Labarre Bookstore & Cafe (credit)

As an afterthought of your post-pandemic planner, Mediterranean dry summer and oceanic blues must have been your calling to the ultimate detox getaway from havoc.

Mellow Gold Studio - Le Caveau <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://mellowgoldstudio.com/project/lecaveau target=“_blank”>(credit)</a>
Mellow Gold Studio - Le Caveau (credit)
Dina Nuftugaliyeva - Yonobi Ceramic Studio branding design <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/144180161/Branding-for-Ceramic-Studio-YONOBI/modules/814495121 target=“_blank”>(credit)</a>
Dina Nuftugaliyeva - Yonobi Ceramic Studio branding design (credit)

The warm Mediterranean colour palette draws inspiration from the comfort and artisan ceramics. From renaissance brown, antique reds to clay grays and cool-toned pink, this colour trend will be your optical feat of a relaxed vacation.

Find your main character of 2023 by these fascinating colour trends

Wassily Kandinsky, a renowned Russian painter and pioneer of Western abstract art, said, "Colour is a power which directly influences the soul."

dezeen - Viva Magenta, Pantone Colour of the Year 2023 <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.dezeen.com/2022/12/02/viva-magenta-pantone-colour-year-2023/ target=“_blank”>(credit)</a>
dezeen - Viva Magenta, Pantone Colour of the Year 2023 (credit)

Whether you are craving a chill pill or need a quick venting session, colour trends of 2023 have it all in store. From the retro aesthetics of the 70s and a treasured swag of millennials to the celebrated anomaly of sci-fi and acidic tones, you will not be MIA to any genre of colour palettes.

Tan Nguyen Nhat - The Reve Festival Day 2 : Umpah Umpah  <a style=“color: blue; font-style: italic; text-decoration:underline;” href=https://www.behance.net/gallery/100141147/THE-REVE-FESTIVAL-DAY2-UMPAH-UMPAH-cover-artworks target=“_blank”>(credit)</a>
Tan Nguyen Nhat - The Reve Festival Day 2 : Umpah Umpah (credit)

You must be looking for a reality check: can colours resolve third-world problems?

Obviously, no.

But Mankind has always been in utter need of freedom of expression. With less scrutiny and more versatility, colours offer us the stage to be as creatively individual.

What we have in 2023 with these colour trends is possibly the contemporary closure that we have been rooting for a while now.

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