Graphic Design
With illustrations that soothe the eyes and stories behind that warm the heart, Meroo Seth shares her creative journey.
Creativity always found Meroo. Amidst playful exploration, she has notices intriguing patterns emerge—forms, color palettes, textures, or specific graphics that appear time and again. She found her true passion in illustration and graphic design and whether by chance or design, she seamlessly weaves these subconscious inclinations into her work, crafting a signature style that captivates viewers and reflects her essence as an artist.
To her, artistic freedom means staying true to herself and savoring the sheer joy of creation. With a mischievous glimmer in her eye, she confesses that sticking to one style feels like an artistic cage. Instead, she finds thrill and growth in experimenting with diverse styles, constantly expanding her skills. Versatility is her mantra, and she thrives on the challenge of adapting her skills to different projects.
Nature weaves enchanting threads through Meroo's art, rooted in memories of a mountainous childhood. Her work reflects nostalgia and wonder, drawing from landscapes and weather for unique palettes and illustrations seen in "A Fragrant Escape." This series celebrates scents, memories, and personal growth. Each piece symbolizes self-discovery and empowerment.
Her latest artwork blends geometric elements with organic flowers, inspired by nature's symmetry. Balancing precision and floral essence is challenging yet rewarding; she seeks the "perfect" visual solution. Simplified rough sketches infused with intricate textures create mesmerizing depth. Textures and techniques harmoniously bridge structure and delicacy, forming breathtaking masterpieces of contrast.
She weaves a harmonious world with each brushstroke, evoking tranquility and positivityThese are courtesy the serene colour palettes she chooses, skilfully blending warm and cool colours to infuse life into her illustrations. She selects a limited number of core colours, ensuring unity and avoiding overwhelm. Serene blues and greens dominate, complemented by bursts of vibrancy in oranges and pinks, all deeply connected to the intended mood.
Colours are the vivid threads that weave her artwork, guided by inspiration. Therein comes Adobe Color, which helps in crafting various options until they harmonize beautifully. Embracing curiosity and an open mind, she often also ventures into new territories, letting unconventional ideas shape her creations. With each stroke, she explores, experiments, and discovers breathtaking masterpieces.
Her illustrations offer a blissful escape from daily life. Infused with happiness and optimism, the vibrant artwork serves as a gentle reminder to slow down and appreciate life's wonders.
Collaboration shines in illustration and design, a dance of diverse ideas converging to create something extraordinary. Effective communication is vital with clients and creatives—a two-way street of idea-sharing and listening, shaping the final masterpiece.
Collaboration elevates art, blending unique perspectives to create remarkable works. One shining example is her successful partnership with Nachiket on the Spotify Mural and Apple Diwali Campaign, affirming the power of collaboration in pushing boundaries and achieving greatness in the creative realm.
Navigating creative blocks and self-doubt is integral to an artist's journey. When facing a block, she steps away, indulging in diverse activities like workouts and nature walks to refresh her mind and spark fresh ideas. Traveling and new experiences provide perspective and inspiration.
During moments of self-doubt, she reflects on past achievements, fueling her confidence and reigniting motivation to create remarkable art. Her best advice? Embrace your true self, unleash creativity, and let your art evolve organically. Infuse creations with your authentic voice and passions, and your style will flourish like a blossoming masterpiece, uniquely cherished by all who behold it.
