Pricing The Process!

We start by simply asking ourselves a question - How can we do work that not just looks different but belongs to the brand? With an ideafirst approach, we begin by understanding what’s truly needed, and only then do we determine how design can address it. This approach makes each outcome feel distinct, giving birth to a design that can’t be swapped or reused anywhere else.

Porter approached us with a non-negotiable: using the PIN symbol. A bit overused, a bit tired. So we worked backwards - finding a way to make it part of the larger system, not just the logo. It had to mean something, not just exist.

Another example is a recent brand we worked on, Kimbal. We didn’t just design for what they were building, but who they were. Clear-headed, purpose-led people shaping the future of energy. We connected their way of being with what they offered—energy. That’s how ‘energy behind energy’ came through. And everything else followed from there.

That’s the only way we know how to design, build the idea first, and let it define the form.

By not looking at the process as just a design journey, it’s a brand-building journey we’re on together. Which means it’s important that clients are aware of and aligned with every step along the way. Because when clients are aware of the process behind the design, they end up making correct decisions for the brand, making the brand better and distinct.

So we make sure they’re not just part of the process - they’re equipped for what comes after. From internal walk-through to external handover workshops, we invest time in helping their teams take the work forward across social, marketing, or experiential. It’s a lot of effort, but so is building a brand.