Traditional Sweet Makeover
Packaging
A Traditional Sweet Makeover!
'A book shouldn't be judged by its cover', but that phrase does not always apply to the world of packaging. Traditional Graphic Designer, Abhishek Agarwal, explains how he turned a simple box of just sweets into one of the authentic sweets bearing the essence of India.
The Brief
Sweets are not simply a delicacy, in India; they're intrinsically linked to auspicious occasions and traditional festivals, which abundantly exist in the Indian culture. It was thus no surprise that Bangalore-based sweet shop, Kartik Mithai, desired a design makeover bearing a traditional resemblance; one that was characteristically 'Indian' and strongly asserted the same.
