Packaging
Packaging Design Trends for 2022
Being constantly in conversation with our clients has brought us many insights and learnings. Some of these are clear indicators of the market pulse - what people are looking for and how we can better align our solutions. The listed industry trends have been derived and based on these discussions.
Today, brands and designers need to find sustainable solutions as consumers are increasingly becoming conscious and making better choices for themselves and the planet. For packaging design, this translates into choosing more eco-friendly materials and production methods. Plastic, in general, will be looked at as the last option, and the choice will be ‘better’ plastic (HDPE, LDPE, PP, PCR). Preference will be given to reusable and recyclable materials like metal, glass and paper. Water-based inks and starch-based plastics can be considered.
The packaging industry and printing vendors are not yet in a position to provide many such options to businesses looking for eco-friendly alternatives, but we’re hoping this will change soon.
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