Naturally Royal

Green Goose Design, takes us into their idea and approach that went into renewing the brand language of Forest Essentials, a luxury beauty-care brand that applies age-old Ayurvedic knowledge.
Naturally Royal
2 min read
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design

The Brief

Forest Essentials has revived traditional ingredients which have been traditionally used in many old Ayurvedic preparations. Their products being locally made in the Himalayas, the task at hand was to re-create the brand language keeping with an Indian aesthetic, and emphasise quality and meticulous attention-to-detail, beauty and luxury.

Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design

The Concept

Green Goose recommended a strong design direction to give the brand a premium luxury look, which was inspired by Mughal Miniature paintings, and suggested the infusion of an attractive and engaging colour palette that brought to life the tag of ‘Luxurious Ayurveda’. A union of luxury and ancient wisdom, indeed.

Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design

The Outcome

These days, a product is not just the content itself, but how it reaches its audience too (in fact, that’s no more only a secondary aspect, but an essential). Balancing luxury and the simple, effective elegance of nature, it was necessary to carve out a niche look and feel, on the whole. That’s exactly what was manifested through the use of vibrant colours, shapes and patterns, symbols and the likes.

Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design
Naturally Royal - Green Goose Design

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Naturally Royal
Green Goose Design
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Creative Gaga
www.creativegaga.com