Naturally Royal
The Brief
Forest Essentials has revived traditional ingredients which have been traditionally used in many old Ayurvedic preparations. Their products being locally made in the Himalayas, the task at hand was to re-create the brand language keeping with an Indian aesthetic, and emphasise quality and meticulous attention-to-detail, beauty and luxury.
The Concept
Green Goose recommended a strong design direction to give the brand a premium luxury look, which was inspired by Mughal Miniature paintings, and suggested the infusion of an attractive and engaging colour palette that brought to life the tag of ‘Luxurious Ayurveda’. A union of luxury and ancient wisdom, indeed.
The Outcome
These days, a product is not just the content itself, but how it reaches its audience too (in fact, that’s no more only a secondary aspect, but an essential). Balancing luxury and the simple, effective elegance of nature, it was necessary to carve out a niche look and feel, on the whole. That’s exactly what was manifested through the use of vibrant colours, shapes and patterns, symbols and the likes.
