Mod Move - Kanchan Dhankani
Packaging
Mod Move - Dove Hair Oil Packaging
Oiling hair has been an age old practice in our country. But the wave of westernisation has rendered it a bad name, associating ‘down-market’ and‘ tackiness’ with it. Dove, the leading beauty care brand, was coming up with a new product of hair oil. It wanted to turn this popular notion about oiling your hair upside down. Kanchan Dhankani, the designer in charge explains how she achieved the feat.
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