More than just a Jutti in a Box

Tasneem Syed and Gauri Arora share their idea of niche, worthy packaging for traditional Punjabi Juttis, a traditional hand-crafted footwear that is very much an intrinsic part of North Indian culture.
Sole of Punjab - Jutti Packging
Sole of Punjab - Jutti Packging
2 min read
Sole of Punjab - Jutti Packging
Sole of Punjab - Jutti Packging

Brief

A Punjabi Jutti is traditional hand-crafted North Indian footwear. Like any other footwear, they are generally presented to customers in simple shoe boxes, or sometimes even in the newspaper. The idea, thus, was to retain their elegance into traditionally authentic packaging, representing the roots they stem from.

Sole of Punjab - Jutti Packging
Sole of Punjab - Jutti Packging

Concept

The packaging of Punjabi Jutti - The sole of Punjab, should be compact and unique, just like the Punjabi Juttis. The hexagonal shape makes it convenient for storage, as it consumes little space, while it is also easily stackable when displaying in stores and transporting in bulk. The box can be used for display, which doubles-up as the packaging. It also comes along with a jute string attached, to make carrying the shoes more convenient.

Sole of Punjab - Jutti Packging
Sole of Punjab - Jutti Packging

Outcome

This is taking a step away from the conventional shoe boxes, and towards enhancing the whole experience of selecting, buying, packing and taking home a pair of Punjabi juttis, making it a memorable one. The transparent lid enables a person to have a look at the design of the jutti inside the box, without having to open it, and even allows the shopkeeper to pull out the desired Punjabi jutti while it is stacked on the shelf.

Sole of Punjab - Jutti Packging
Sole of Punjab - Jutti Packging

Contributed by:

Sole of Punjab - Jutti Packging
Tasneem Syed
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Creative Gaga
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