Designing by developing personalities is one of the best ways to create relatable, relevant and successful campaigns, and Saatchi & Saatchi Integrated Solutions shows us how with the Nobile's 'Hang Loose' campaign for the wakeboards.
Nobile, a Polish manufacturer is worldwide critically acclaimed for its adventure sports products like skis, wakeboards, snowboards and kiteboards. In 2017, Nobile wanted to engage young wakeboarders with their products. For this, they needed a new upbeat and relatable campaign that would catch one's attention.
Saatchi & Saatchi created the 'hang loose' concept to encourage wakeboarders to look inwards and identify with their uniqueness. For this, the agency put together five distinct personalities as themes and created five wakeboard designs around them. Each of the personalities, and thus designs, are youthful, contemporary and fun.
'Shaka' captures the elements of our childhood imagination. 'Brah' talks of brotherhood and adventure. 'Aloha' encompasses spritely feminine characteristics. 'Akaw' illustrates the yearning for adventure and discovery. 'Bee3' displays the fierce need for freedom and individuality.
Agency
Client
Creative Director
Design Director
Art Directors
Anna Caban
Bartosz Morawski
Kamil Bugno
Rafał Nagiecki
Retouching
Aleksander Bieroński
Bartosz Morawski
Kamil Bugno
3D Artist
Bartosz Morawski
Senior Copywriter
Account Director
Account Supervisor
CEO
Malgorzata Rosiak-Brawanska
Marketing and Communication Officer
Brand Manager