Brand-Centric Designs are Shifting to Focus More on Users
It's happening; the focus of design is shifting from being brand-centric to being users centric. Appiness Interactive, a digital consulting firm, believes that every design needs to ensure optimum users experience, not radical changes in the structure just to create shock and awe. "We do not want to reinvent the wheel", they say. Below, they put on a little show and tell.
The driving force behind any good design should be user experience. And to accomplish that, exhaustive steps need to be undertaken to deliver a UX which is simple and functional for users. A designer's expertise determines how an optimum solution to a problem is sought and solved.