Brand-Centric Designs are Shifting to Focus More on Users

Brand-Centric Designs are Shifting to Focus More on Users

It's happening; the focus of design is shifting from being brand-centric to being users centric. Appiness Interactive, a digital consulting firm, believes that every design needs to ensure optimum users experience, not radical changes in the structure just to create shock and awe. "We do not want to reinvent the wheel", they say. Below, they put on a little show and tell.

Wow.jobs.

The driving force behind any good design should be user experience. And to accomplish that, exhaustive steps need to be undertaken to deliver a UX which is simple and functional for users. A designer's expertise determines how an optimum solution to a problem is sought and solved.

Want to read the full story?

We’re glad you’re enjoying this story. Subscribe to any of our plans to continue reading the story.

Already have an account? Sign In
Creative Gaga
www.creativegaga.com