Renesa Architects design this one of a kind showroom in Amritsar
The design approach takes a spatial twist, with a sequence of add-ons connected by red bricks that create the tone for the brand's identity. The rectangular volume of the plan along with arched niches easily allow natural light to enter the space.
Amritsar, a city in Punjab boasts of its hospitality in welcoming people of all cultures. People in Punjab are known for their generous hospitality, and the client requirement for their first store in Amritsar, India, was to create a place that would not only seem instantly comfortable and familiar, but would also become the focus of interest.
This project explores the concept of a retail space by viewing it as an architectural sculpture made up of basic curves and lines that are interwoven to form display receptacles.
This project has been tastefully executed by architects from New Delhi, Studio Renesa. The Terramater showroom was designed to feel homely and friendly, in contrast to the space's bare concrete walls, floors, and massive display plinths.
Renesa also placed a series of walls constructed of hollow red blocks called Jali bricks, a material commonly used in the construction of buildings in India, to promote a sense of familiarity among consumers.
"We wanted to interpret the space as a gallery that gives the user with the experience of viewing the items by presenting them in an interesting environment, rather than the typical showroom approach. Customers may engage with the items through the different pockets produced in the design and gain a feeling of their intrinsic quality", says the architect.
The architects wanted the customers to engage with the items through the different pockets produced in the design and gain a feeling of their intrinsic quality. This creates a rustic feel in this contemporary setup.
The concept pushes the boundaries of space, turning the showroom into a gallery where the sculptures and goods become an integral part of the design. The terracotta bricks give richness to the modern aesthetic by celebrating the importance of brick materiality in the Indian setting.
Each ornamental brick has a grid of square and circular holes in it that enable light to pass through. The perforations also allow air to circulate throughout the showroom, which helps to keep it cool throughout the hot summer months. Wooden shelves displaying the brand's ceramics run the length of the perimeter walls. To soften the showroom's harsh exterior and provide a colour contrast to the concrete and terracotta, leafy palms and banana plants have been strewn throughout.
The brick walls have been strategically placed by the architects to create a succession of smaller, more intimate display and exhibition spaces for the brand's furniture, lighting, and decorative objects. Some brick walls run diagonally through the showroom, while others are bent to form alcoves.
A wall accentuated by deep-set arched windows casts long shadows towards the back of the showroom. A circular exhibition plinth bordered by light-colored gravel is directly in front, which is used to display outdoor furniture.