“Once completely informative, advertising today has to be made entertaining, before it can meet its purpose”, believes creative director Nitesh Sah. The power of visuals has been made to use for different effects. Here’s how the same art of visual storytelling can lure audiences to fulfill the purpose of advertising.
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It’s always a wonderful experience visiting the past and getting lost in the memories of the old days reliving the entire journey again and realizing how far we’ve come. Thank you for being part of the journey so far and we believe we’ll stay together, maybe forever.
Well, due to some technical issues and bad luck, some of the archive issues could not be converted into digital format. Hence, we’re sharing a PDF of the article with you entrusting that you’ll not be sharing it further.
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