No More Excuses!

No More Excuses!

The servicing didn’t push the idea well enough. The client is being demanding. The brief is boring. Such excuses keep pouring out of advertising professionals only to justify their own inabilities. Creative Director Arnab Biswas believes that it’s not a limitation but a challenge to work with rules, restrictions and guide lines and create something amazing that everyone loves. He explains how to make the most of what you have got.

Hi! We’re really happy to see you here.

It’s always a wonderful experience visiting the past and getting lost in the memories of the old days reliving the entire journey again and realizing how far we’ve come. Thank you for being part of the journey so far and we believe we’ll stay together, maybe forever.

Well, due to some technical issues and bad luck, some of the archive issues could not be converted into digital format. Hence, we’re sharing a PDF of the article with you entrusting that you’ll not be sharing it further.

Meanwhile, we’re trying our best to digitize the remaining archives and give you a consistently smooth reading experience.

Happy Reading!

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No More Excuses! - Arnab Biswas - Issue 12.pdf
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