Your design should solve problems for the client

All designs should reflect the personality of its creator but sometimes clients brief can take away the twinkle of the final artwork. Freelance Illustrator & Graphic Designer, Minal Dusane-Mali shares her experience on how she manages the difficult task to fit the client brief, be creatively supreme and do business with her partner.

A unique version of the word ‘Cocktail’ in the literal sense!

Standing out from the rest.
All designs are a reflection of its designer; however many times a client brief can dull the sparkle. The same cannot be said about Minal Dusane-Mali’s designs; as for them the final outcome is a result of the combination of Minal’s personality and the client requirements. Neither is compromised for the other! She tries to put a piece of her persona in each design, which is what makes them unique. The challenge in expressing oneself through each design is to not lose sight of the client brief, as every design is for the client and his audience.

Merging new and old Hyderabadi lifestyle using mix media, fulfilling the need to showcase Hyderabadi traditions and current trends.

Communicate through graphics.
Using words and imagery to communicate are two totally different techniques; there is always an never ending debate as to which is more effective. However after observing Minal’s work most people might get swayed into thinking that illustrations are probably the way to proceed.

A caricature for a Punjabi restaurant, with a typical Sardarji chef representing the theme of the restaurant.

Colour me what?
In design there is a fad of either choosing colour or monochromes to express oneself; following one of the either somehow creates an image of the designer for their audience. However somewhere the idea has been forgotten that colour is purely a medium, the design is first composed of the sketch which may or may not be plastered by colours. Minal has a strong personality which is characterised by an even stronger palette; the make of the good designer within her is due to the fact that she knows when to pick up her brush and when to ditch it. Colour or not that is a decision to be made according to the need of the design and not for the sole purpose of expressing the design sense of the individual

Absolute India! Highlighting typical Indian design forms in a bottle design for a popular vodka company.

Colour me what?
In design there is a fad of either choosing colour or monochromes to express oneself; following one of the either somehow creates an image of the designer for their audience. However somewhere the idea has been forgotten that colour is purely a medium, the design is first composed of the sketch which may or may not be plastered by colours. Minal has a strong personality which is characterised by an even stronger palette; the make of the good designer within her is due to the fact that she knows when to pick up her brush and when to ditch it. Colour or not that is a decision to be made according to the need of the design and not for the sole purpose of expressing the design sense of the individual

A typical Punjabi couple characters for a restaurant logo.

The new way out.
How can every design be exclusive, fulfil client needs and satisfy the designer? All that in one design output seems difficult to achieve but Minal believes that every challenge has its own obstacles but also holds the path to solution. A core thought needs to be conveyed in the form of a sketch; additives to these only enhance that thought.

‘Mobies’ a.k.a Mobile styled characters have been developed for an ad campaign.

Work Closely.
Co-founders of YOMY Designs, Yogesh & Minal are passionate about design, creating an innovative product and most importantly convince the client, both these individuals have developed their own sense of design and work well as a team. They believe the whole process should revolve around the business objective of the client and how to achieve it. Also, working closely with client by updating and taking his views regularly throughout the complete design process made sure that you are not loosing focus on the client’s objective. To present matchless design, designer should keep himself or herself updated with new methods and techniques, understand trends

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Creative Gaga - Issue 38
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