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Dacia Revamp its Logo!

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A carmaker that Renault bought from the Romanian government just over 20 years ago. Recently, car brands have been going for minor tweaks for their logos, Renault’s Dacia is going for a more radical revamp with its new logo, colour and vehicle designs.

Dacia Revamp its Logo!
Image Credit: Dacia

The new Dacia logo is entirely different from the previous logo, with sharp visuals and a more modern, geometric look that could almost convince us that it’s a higher-end brand.

Dacia has ditched the closing strokes on the ‘D’ and ‘A’ leaving minimal forms, which also mirror images, creating a simple, geometrical look with a mechanical feel. The accompanying emblem is derived from the logotype, bringing together the ‘D’ and ‘C’ to form a symmetrical link, which Renault says symbolises a cohesive bond. The earthy colour palette is built around khaki-green to elicit the brand’s closeness to nature.

Image Credit: Dacia

For the logo, Renault said last year that the goal was to change the brand’s visual language by tapping into its fundamental characteristics: robust, simple design and a willingness to focus on the essentials. The minimalist letters intend to communicate a pared-back and cunning character.

Image Credit: Dacia

Dacia’s revealed a new look for its cars, with sharper headlights and the new logo prominently placed on the grille as well as a change in the style of its photography and advertising. It’s also focusing on recycled materials with its Duster model featuring a recycled polypropylene material with a flecked finish that does not require painting.

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