The Intense Packaging!

The Intense Packaging!

Itu Chaudhuri Design shares their journey of creating a packaging design for Wildstone’s latest entrant in the no gas deo range. They reflect on the challenges, trials and tribulations that lead to a distinctive design that was rooted in the larger Wildstone family.

Client - McNroe
Requirements - Packaging Design

The Brief

Wild Stone is a brand of popular, mass market fragrances for men from the house of McNroe. Intense is Wild Stone’s new no gas deo range, their latest entrant for this highly competitive category. Itu Chaudhuri Design were approached to design a pack for the new range—one which could differentiate it enough for a new segment yet keep it within the Wild Stone family

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