Case Study
Reimagining the 70-Year-Old Iconic Sunrise Bakers
BRANDED has created a design journey that pays tribute to Sunrise Bakers' timeless appeal and propels it into the digital age.
For seven decades, Sunrise Bakers has been a cornerstone of the Dehradun a.k.a. Doonite community, where the aroma of freshly baked goods beckons locals and visitors alike. Its history is adorned with visits from the who’s who of society – celebrities, politicians (an ex-prime minister included) and influential figures who have all savoured its delectable offerings and continue to do so even today.
This iconic 70-year-old heritage bakery brand known for its timeless treats, especially its Pista Biscuits and Rusks, cherished by generations is witnessing an exciting transformation as it enters a new era, and it wanted to continue to honour its legacy while embracing new-age innovations. The brand has been a part of every Doonite’s life for years. It was time to give it the new-age tone of voice. BRANDED was entrusted with reimagining the Sunrise Bakers for the new generation.
The design journey began with a deep dive into the history and essence of Sunrise Bakers, ensuring that every element of the new design honoured the bakery’s rich inheritance. Right from its Brand Identity, Packaging, Social Media, E-commerce Platform, and overall Design, the aim has been to integrate the Sunrise Bakers into the daily lives of the patrons, resulting in a design that is warm, friendly, and in perfect harmony with the rich heritage of the brand.
BRANDED helped craft the dawn of Sunrise Bakers' new era. Their enhanced online presence offers an engaging experience for their customers, allowing them to stay connected with Sunrise Bakers and a holistic transformation that ensures that Sunrise Bakers remains a beloved destination for generations to come.
