Reigniting the Romance of the Tailored Fit!

Reigniting the Romance of the Tailored Fit!

Styling men is no laughing matter and no one does it better than Raymond. Within a sea of retail sites with multiple brands and plump discounts, see how Fractalink revitalised Raymond’s digital presence and brought back the romance of the tailored fit.


Requirements – Omnichannel experience design for Raymond

The Brief

The “It Brand” of Men’s Fashion

The leading manufacturer of worsted suiting fabric in the world, Raymond is a renowned textile company that has dominated the market for high-end men's apparel, tailored suits, and shirts for more than 90 years.

However, India’s premium manufacturers of tailored suits were faced had to contend with a change in consumer preference for ready-made clothing. They also saw that larger shopping websites like Jabong, where their brands sold better. Thus, Fractal Ink was brought on board to revitalise Raymond’s digital presence and enhance their online user engagement strategies.

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