Redefining Heritage of a Brand

Client: Exceed Entertainment

Scope of Work: Brand Positioning, Brand Strategy, Visual Identity, Guidelines, Communication, Campaign

House of Pataudi is a fashion and lifestyle brand that caters to a new generation of international Indians - the Cultured Modernists. As they travel the world, they collect new and varied experiences, which shape their worldview and cement their unapologetically Indian identity.

The monogram is made up of four simple calligraphic flourishes that graphically form the letters H and P. It is a subtle royal crest minus any ostentation, in keeping with the brand aesthetic. Ivory and black being the lead colours for the brand, reflect the sophistication of the royal Pataudis.

The overall brand identity evokes a rich artistic Indian heritage while reflecting a distinctly contemporary identity. It speaks to an audience that values authenticity and creativity while walks into the future carrying all the best ideas and memories of the past.