Case Study
Never Walk Straight!
A vodka brand for the aspirational Indian consumer that punches way above its price point.
Client: Saltborn, also the makers of Simba Beer
Requirements: Brand Identity and Packaging Design
India is a market for brown spirits, largely dominated by whisky. However, over the past decade, vodka has gained popularity among younger, urban audiences. The vodka market is significantly led by brands like Magic Moments at the lower end and various imported labels at the higher end.
Create a brand and packaging that stand out on cluttered alcohol shelves, with limited shelf space and marketing restrictions.
