Healthy Indian Millets are Back! Health Sutra Brand Identity
The brand identity was done by Elephant Design to ensure ancient Indian millets could make a comeback into the market in its raw, authentic and unprocessed form. The millets were highlighted as healthier alternatives that could be used with extreme versatility and fit into the contemporary Indian person's diet.
The Clients' Ethos
A venture of Fountainhead Foods, Health Sutra was launched in 2013 to create packaged food with the goodness of millets that can easily be incorporated into the contemporary Indian lifestyle.