Ghadi: A Masterclass in Redesigning Iconic Brands

Ghadi: A Masterclass in Redesigning Iconic Brands

NH1 Designs juggles between building a modern brand and reinforcing legacy for the ever-present detergent brand Ghadi.

In the fiercely competitive Indian detergent market, Ghadi has cemented its position as an iconic brand with its memorable tagline "Pehle istemal kare, phir vishwas kare" (First try it, then believe it). The brand has maintained a strong presence across generations, with its jingle becoming a household tune. In fact, there is a 99% chance you hummed the tagline as you read it. However, as the brand nods to the past, it also wants to move relentlessly forward.

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