For the Love of Meat!

Codesign shares its journey of creating the new brand identity for Licious that captures perfectly the sensorial emotion of 'love of meat'. Have a behind the scenes look into how the heartier, meatier and more delicious identity of Licious transpired.

Client – Licious

Requirements – Brand Identity Design


The Brief

Born out of the love for meat, Licious was founded in 2015. Licious emerged as India’s largest tech-driven, direct-to-consumer fresh meat and seafood brand by focusing on product quality, freshness, and innovation.

In 2021, it became the first D2C brand in India to achieve unicorn status in India. With an expansion of the fresh meats category, the Licious brand needed to distinguish itself from other players with a strong voice, while also launching new offerings and formats to serve broader consumer needs.

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