Express Yourself

Client: Pipa Bella

Scope of Work: Brand Positioning, Visual Identity, Brand Guidelines, Communication, Campaign, Packaging System

Design Stack created a new brand identity around the theme ‘Express Yourself’. The minimalist dot in the lowercase logo is a starting point for the Pipa Bella woman’s journey of self-expression. The dot becomes a signature graphic across communication, evoking a splash of colour, energy and creativity – all hallmarks of the Pipa Bella woman. It makes a simple and strong statement – in outlook and appearance, the Pipa Bella woman is always on point.