Codesign Reveals the Liberating Transformation of Dixcy Scott's Brand Identity System!
Codesign shares their journey of creating the new brand identity system of Dixcy Scott that speaks to the changing and liberating aspirations of its target audience. Gear up for a behind the scenes look into how the new look of Dixcy Scott transpired.
Client: Dixcy Scott
Requirements: Brand Identity, Packaging Design System, On-product Application and Sub-brand Naming
Dixcy Scott is one of India's largest innerwear and casual wear brands, offering style and quality at affordable prices. With renewed ambition for increased growth, differentiation and market relevance, Dixcy Scott initiated a complete brand transformation with Codesign leading brand identity design.