Challenges of the Moving Brands

Client: Zee Entertainment Enterprises

Scope of Work: Channel Design, Broadcast Design

The Dynamite team built the visual language for &xplor around the idea of challenging viewers to eschew the routine feeling of familiarity and instead unbox the unrestricted & unrestrained unknown. This broadly defined emotional spaces that capture the essence of what the channel stands for.

• UNpredictable • UNrestrained • Unlimited

• UNroutine • UNcompromise • Unconventional

The colour palette we have crafted for &xplor is very distinct and establishes a luxurious feeling that will appeal to those of a refined aesthetic taste. The palette consists of two main colours:

Champagne Bloom - A combination of rosé-champagne and rose gold helping add a bright, exquisite and premium feel to the brand.

Mature Merlot - A rich deep-toned fine deep red aged Merlot wine which helps bring an opulent richness, imbuing an unconventional but sumptuous sense of identity.