&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel

Challenges of the Moving Brands

Whether it’s about taking the brand voice forward or creating a new brand identity, Dynamite Design has been making wonders. Here, we are featuring some of their recently created award-winning branding for the well-known Indian TV & Digital channels and cricket teams.
Unconventional Movie Channel

Client: Zee Entertainment Enterprises

Scope of Work: Channel Design, Broadcast Design

&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel

The Dynamite team built the visual language for &xplor around the idea of challenging viewers to eschew the routine feeling of familiarity and instead unbox the unrestricted & unrestrained unknown. This broadly defined emotional spaces that capture the essence of what the channel stands for.

&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel

• UNpredictable • UNrestrained • Unlimited

• UNroutine • UNcompromise • Unconventional

&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel

The colour palette we have crafted for &xplor is very distinct and establishes a luxurious feeling that will appeal to those of a refined aesthetic taste. The palette consists of two main colours:

&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel

Champagne Bloom - A combination of rosé-champagne and rose gold helping add a bright, exquisite and premium feel to the brand.

&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel

Mature Merlot - A rich deep-toned fine deep red aged Merlot wine which helps bring an opulent richness, imbuing an unconventional but sumptuous sense of identity.

&Xplor - Unconventional Movie Channel
&Xplor - Unconventional Movie Channel
Creative Gaga
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