Branding the BoB World, a new-age Digital Bank!
Client: Bank of Baroda
Services: Brand Strategy and Brand Identity
Bank of Baroda, also known as BOB, required a brand identity and strategy for their new-age digital bank, BOB World. BOB World is the digital face of the Bank of Baroda, offering various banking services in the digital World.
The brief was to create a strong brand identity for this digital bank while reflecting the values of the parent brand – Bank of Baroda. The branding must speak of the legacy and trust BOB holds in the minds of its customers along with being contemporary, relevant and universal.