Branding the BoB World, a new-age Digital Bank!

Branding the BoB World, a new-age Digital Bank!

Design Stack shares their journey of creating the digital face of Bank of Baroda’s new-age digital bank, BOB World, reflecting upon the challenges and trials that led to their bold new design.

Client: Bank of Baroda

Services: Brand Strategy and Brand Identity

Brief

Bank of Baroda, also known as BOB, required a brand identity and strategy for their new-age digital bank, BOB World. BOB World is the digital face of the Bank of Baroda, offering various banking services in the digital World.

The brief was to create a strong brand identity for this digital bank while reflecting the values of the parent brand – Bank of Baroda. The branding must speak of the legacy and trust BOB holds in the minds of its customers along with being contemporary, relevant and universal.

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