A logo is the face of any brand. And who better knows the importance of a logo in branding, like Canva? The graphic design tech giant has come up with a new logo for their own brand recently.
In today’s digital world, brand identity is the only unique language you can use to distinguish your position from others. Canva has recently brought up a change in their logo, which might have been missed by most people. This itself shows success in how much the brand has established its identity. The logo no longer remains in the icon format like before. Nevertheless, it is consistent in using the same radiant turquoise to a purple gradient that goes well with the existing brand language.
Canva believes that design should be easily accessible and understandable no matter where the onlooker comes from. Their collective mission as a company has always been to empower the world to design. Design plays a key role in everyone’s lives and Canva has just helped us see it in a different light. Their brand has definitely evolved from their initial days, and their perspective has now changed to embrace flexibility. They claim that the reason for the change was to be easy enough to use across all mediums alike.
Canva has made it very clear that this is not a case of rebranding, but refining their existing brand image. Their product offers simplicity and accessibility to design, and that is exactly what their logo represents. This logo has first been iterated by Rob Clarke, a famous type designer and lettering artist. The company claims that this can be designed by their platform as well. This version of their logo that is hand-drawn as well as optimised for the screen shows how creativity is for all.