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Exploring his sense of design right from childhood in his family tailoring business, Arjun Makwana went on to complete his BFA from the Faculty of Fine Arts, Baroda. On his way to work at Ogilvy & Mather, Mumbai, he observes businessmen selling their wares at traffic signals. This daily routine and the multi-faceted characters inspired him to create a series of minimalistic posters showcasing his skills as a graphic designer.


Project:

The self-initiated project aims to touch a key social issue, begging. Buy local, buy Indian to encourage hard work and curb begging. The posters are a direct reflection of the hustle of these people and their
unique wares.

Concept:

Colourful characters at an Indian signal are captured in minimalistic posters. True to their real-life counterparts the art is just as loud and expressive.

Outcome:

As an attempt to further the sales of traffic signal businessmen, Arjun has designed these vivid posters.

Published in Issue 32

If you are a recent graduate or about to finish your college then this issue may have answers to many of your questions. Like, how to get the best placement or the internship? How to present best in front of the interviewer? Which studio or agency to choose to start your career? How to work in a team or choose to be a freelancer? This issue has advice from many experts such as Ashwini Deshpande and Gopika Chowfla who gave the secrets of choosing the right intern for their well-known design teams. And on another hand, Rajaram Rajendran and Ranganath Krishnamani advise young designer to gain multiple skills and be the best at them. Also, recent MIT Post Graduate Vinta Jakkal shares her secret with which she grabbed the great opportunity of joining the Elephant Design, Pune team to start her career.

 

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We are a bunch of enthusiastic creatives, designers and writers, who are committed to bringing forth the hidden Indian Design talent with an unbiased and unique approach to design.