The Evolution of the Animal!
Hi Animal. We think almost everyone is familiar with the “March of Progress”. But if we show the illustration to anyone in the creative industry, they will first think of you.
What are the other things you would want people to think of when they hear — Animal?
What we would really like people to think of when they hear Animal is contemporary creative excellence. A place where tech is mashed with consumer insights and gets manifested with unique sensibilities. So that ultimately, when people hear Animal, they think “now that’s a place I would like to work at/with”.
Before we dive in, how did it all start?
Like most things, it started with dissatisfaction. With the way people had to “stay in their lane” in most agencies. While what we wanted to was to drive like a Delhiite and go in every possible lane and sometimes even leave the road altogether. With this bad driving philosophy, Kunel and Sharon set up Animal.