Creating the BOB World
Bank of Baroda, also known as BOB, required a brand identity and strategy for their new-age digital bank, BOB World. BOB World is the digital face of the Bank of Baroda, offering various banking services in the digital World.
The brief was to create a strong brand identity for this digital bank while reflecting the values of the parent brand - Bank of Baroda. The branding must speak of the legacy and trust BOB holds in the minds of its customers along with being contemporary, relevant and universal.
The branding must be:
Relevant to urban and semi-urban customers
Approachable to older customers yet appealing to younger costumers
Remain close to the design language of Bank of Baroda to reflect the legacy and instil a sense of trust among the customers