Design Stack - Bob World
Design Stack - Bob World

Creating the BOB World

Design Stack shares their journey of creating the digital face of Bank of Baroda’s new-age digital bank, BOB World, reflecting upon the challenges and trials that led to their bold new design.

Bank of Baroda, also known as BOB, required a brand identity and strategy for their new-age digital bank, BOB World. BOB World is the digital face of the Bank of Baroda, offering various banking services in the digital World.

The brief was to create a strong brand identity for this digital bank while reflecting the values of the parent brand - Bank of Baroda. The branding must speak of the legacy and trust BOB holds in the minds of its customers along with being contemporary, relevant and universal.

Design Stack - Bob World
Design Stack - Bob World
Design Stack - Bob World
Design Stack - Bob World

Key Requirements

The branding must be:

  1. Youthful

  2. Contemporary

  3. Friendly

  4. Relevant to urban and semi-urban customers

  5. Approachable to older customers yet appealing to younger costumers

  6. Remain close to the design language of Bank of Baroda to reflect the legacy and instil a sense of trust among the customers

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