Rebranding
Uber Redefines its Brand System to Mark its Global Presence
In a want to make the UI and the internal functionality of the brand as easy as the services the brand provides to its users through its app, Uber teamed up with Wolff Olins to create their dream brand system through rebranding process.
Brief
Uber is a tech start-up connecting riders and drivers that turned into a global mobility platform in a short and quick span of only eight years.
Having embraced new and future modes of transportation—from bikes, to tuk-tuks, to flying cars, it needed a holistic brand system that was instantly recognizable, works around the world and was efficient to execute, accommodating all of its needs and services within.
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