In today’s fast-moving world, brands need more than just good design—they need a strong strategy to stay relevant and impactful. That’s where OneZeroEight comes in. As a full-service branding and design studio, they go beyond aesthetics, diving deep into research, storytelling, and market insights to create brands with purpose. Whether it’s brand strategy, UI/UX design, or marketing communications, OneZeroEight ensures that businesses don’t just compete, but thrive. In this conversation, they share insights into their creative process, the challenges of brand differentiation, and their vision for the future.
The name “OneZeroEight” is unique! What’s the story behind it, and how does it reflect your studio’s vision?
The name “OneZeroEight” is simple, catchy, and easy to remember—it has stuck with you since you first heard it. Beyond its simplicity, the numeric 108 carries deep spiritual significance. The number connects nature to mathematics. Ancient yogis believed 108 aligns us with the rhythms of creation. It’s linked to the Fibonacci sequence, which represents harmony and balance found in nature.
Malas used for mantra meditation have 108 beads, and practices like pranayama and sun salutations are often completed in rounds of 108. From spirituality to science, “OneZeroEight” represents wholeness and connection, making it a meaningful and timeless name.
Before we dive in, how did it all start?
As an engineering student, I was always captivated by technology and aimed to pursue a career in that field. After gaining experience in the tech industry post- MBA, my passion for photography inspired me to create a platform for it. This motivation prompted me to leave my job and fully dedicate myself to this idea, which eventually led to collaborating with various artists on a journey in branding and advertising.
OneZeroEight prioritises long-term impact over quick gains. How does this shape your brand strategy and design approach?
Strong, sustainable brands are built on a foundation of purpose and meaningful connections with their audience. This philosophy deeply influences our approach to brand strategy and design. Our approach is built on the five foundational pillars of thought below, which always guide us in our process.
Purpose-Driven Branding: We start by understanding the “why” of a brand—its purpose, values, and aspirations. This clarity ensures that every strategy and design element is aligned with the brand’s long-term vision and not just short-term market trends.
Research-Led Insights: We invest time in understanding the audience, industry, and competition. Our strategies are built on thorough research, ensuring the brand remains relevant and adaptive to evolving market dynamics while staying true to its essence.
Timeless Design Principles: Design at OneZeroEight isn’t just about aesthetics; it’s about functionality and relevance. We focus on creating designs that resonate with audiences and evolve with the brand, ensuring they remain impactful and meaningful over time.
Holistic Experiences: Our brand strategies extend beyond logos and visuals; we craft cohesive experiences that engage audiences across all touch points, creating lasting emotional connections.
Sustainability in Communication: We believe in creating narratives that grow with the brand. Whether it’s a story, campaign, or identity system, we ensure it can scale and evolve, providing consistent value in the long run. By focusing on long-term impact, we empower brands to not only stand out today but also to stay relevant, adaptable, and memorable for years to come.
Your team values a brand’s story—how do you craft narratives that resonate with diverse audiences?
We believe a brand’s story is its soul, connecting its purpose, values, and aspirations. Crafting this story is a meticulous process designed to resonate with diverse audiences.
We begin by understanding the client’s history, culture, and goals, and engaging with stakeholders to gain unique insights that reveal the brand’s authentic voice and features.
Aligning these insights with the emotional triggers of the target audience ensures the narrative remains personal and relevant. Inspired by Simon Sinek’s “Golden Circle,” we emphasise a brand’s why, how, and what, highlighting values that build loyalty and trust.
A strong narrative reflects the brand’s journey—its beginnings, challenges, and vision. We adapt these to various platforms, employing storytelling techniques like visuals and emotional appeals to inspire action. Our dedication to authenticity and empathy drives us to create narratives that resonate, fostering lasting connections and meaningful impact.
