The Subtle Art of Rebranding Explained
Rebranding is the art of refreshing the existing and inducing a new spirit into it. The process can be challenging, if not daunting, but that is where the fun and excitement lie. Here are some of the best rebranding projects in recent times; take a peek.
Everybody knows Fanta, and it has gone through a rebranding process recently. The bold, vibrant and orangey global visual identity of Fanta was initially re-imagined in paper-form, before putting it further to the digital process. This provided the much-needed base, approach, and direction to the rest of the branding process. A multitude of languages was applied by the way of Latin typography, alongside letterforms and logograms of scripts such as Japanese, Thai, Amharic, Korean and Arabic. This was done keeping in mind the fact that Fanta uses bespoke typeface created by hand, working across regular and extended weights, intending to be both natural and playful at the same time. The result, a young, trendy and expressive Fanta.