Rebranding of Easyday Club by Elephant Design

Rebranding of Easyday Club by Elephant Design

Brief

The Future Group has had the exceptional ability to understand Indian shoppers, anticipate their needs and deliver good in-store experiences across all its retail chains including Easyday, Nilgiris and heritage stores.

Easyday is a re-imagined neighborhood food and grocery store that is driven by local communities and serves a modern, personalized Indian shopping experience to its members. For the local community of loyal members, it is the Naye Andaaz Wali, Apne Pados Ki Dukaan.

The Future Group was looking for an ability to build a strong unified brand expression and its fluid translation into retail experience. The ask included everything from building an evocative brand identity to visual story-telling, from presenting products in aspirational ways to translating shopper insights into store services and layouts.

Sign in to get access

We're glad you're enjoying Creative Gaga. Sign in to continue reading this story.

Creative Gaga
www.creativegaga.com