Re-branding Without Losing the Audience

Re-branding Without Losing the Audience

Re-branding is a delicate matter, and can easily turn into a calamity if not handled with care and awareness. It can either provide a new form to years of hard work or break it altogether. Here, Lokesh Karekar enunciates the niceties and very essentials of what it takes to provide a brand a renewed form and voice without losing its audience.

The biggest challenge when trying to re-establish a well-known brand is to give it a unique look and fresh feel without losing its essence or core idea. Managing to introduce that newness, which not only sustains but also enhances its foundational qualities without compromising on the brand's integrity, would prove to be a valuable effort and achievement.

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